About

This is the slightly longer version.

Most people who know my work know it through things that did not carry my name.

I spent the last few years building behind the scenes. Products. Growth engines. AI workflows. Revenue systems. Things that made real money. Useful work. But it also made me hard to explain.

So here is the simple version.

I build businesses. I study markets. I work with AI as leverage. I make art because business alone is too small a container for how I see the world.

Cash Cow Labs is the umbrella for a lot of that work. BenAI was one of the creator-led businesses we built there. We turned audience into products, and two of those products crossed $1M ARR within a year. Before that, I was part of the early team at Boring Marketing, where we helped grow the business from 0 to $120K MRR within a year.

Before that, I worked across product, growth, design, no-code, R&D, and early-stage company building. I built and sold projects, ran an agency, helped grow software businesses, worked on community products, consulted on training programs in Ethiopia, and built a COVID resource platform during the Kolkata wave that reached real people when it mattered.

The titles changed. The industries changed. The thread stayed the same. I like turning vague things into real things. A product. A growth loop. A business model. A clearer direction.

I care about growth, startups, technology, taste, and the deeper forces underneath them. What changes behavior. What creates belief. What compounds. What quietly reshapes a person or a company from the inside.

I am especially interested in work that sits between markets and culture. Things that are commercially sharp but still feel alive. Things with edge. Things with taste.

That is also why the creative side matters to me. I produce music. I write. I think a lot about consciousness, language, perception, and whatever else has me in a rabbit hole that week. Not because it is separate from business, but because it is not.

This site holds both sides of my work. The practical side and the searching side. The businesses, the essays, the experiments, and the things I am trying to make more visible under my own name.

If you’re building something ambitious and want to talk growth, product, AI, markets, or the shape of the business itself, email me at agniva@cows.wtf.